New business and product launch
Our deep end-to-end lending experience, coupled with a very pragmatic approach, makes us an ideal partner to drive the launch of new products and businesses: Identifying market opportunities, establishing positioning & USP, designing & setting up the business for success
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Case Studies
Launched credit card business for AU bank
- Established technology architecture, processes, policies & product, incl loyalty offer
- Embedded native capabilities to white label
- Selected outsourcing partners for tech & servicing
Launched in 7 months; Top 6 nationally in portfolio size
Launched AU unsecured lending for global bank
- Established technology, processes, policies and product
- Hired team of 60 FTE & established 5 physical branches
Launched in 5 months
Launched auto lending for AU FinTech
- Developed positioning, go-to-market strategy & risk policies
- Specs provided to product, risk, ops and sales
- Consumer; then commercial
All objectives achieved & exceeded; largest product within 2 years